Thursday Type Treatments

Nothing brings me more joy than playing with type.... especially when I have the chance to add flourishes and swooshes, and manipulate its ascenders and descenders. Above are final contenders for our new ad campaign... using our typeface in its italic form, I used various graphic elements to make it feel more feminine. I even used ornaments from other script fonts (compendium and burgess), and doctored them up in order to create a more natural unity between the two.

I actually was knighted the "swooshmeister" yesterday.